Announces week-long festivities leading up to May 4 official grand opening.
Mount Pleasant, S.C. (April 24, 2024) – Vicious Biscuit, the award-winning fast-casual breakfast concept and Southern-made originator of bold biscuit creations, is officially opening its doors in Columbia, SC on Saturday, May 4. The new 3,250 square-foot location at 3246 Forest Drive in Forest Acres will also feature its renowned “Jam Bar” of custom signature jams and flavored butters, making its biscuits even more scrumptious for consumption.
“We are thrilled to officially open our doors to Columbia,” says CEO and co-founder George McLaughlin, who started his prolific restaurant development career in Soda City. “This vibrant city is a perfect match for our brand’s lively energy and unique spin on Southern classics. Above all, our team is committed to delivering unparalleled service to our guests. We’ve already received an overwhelming welcome and look forward to fully immersing ourselves in this community.”
During the week of April 29 and leading up to the official grand opening on May 4, Vicious Biscuit will have patrons craving for more with a variety of daily festivities:
- April 29 – First 100 guests receive a FREE Vicious Biscuit coffee mug with a coffee purchase
- April 30 – ALL guests will receive a $5 gift card for their next visit
- May 1 – First 100 guests receive a FREE Vicious Biscuit Koozie
- May 2 – THANKFUL THURSDAY! All military, law enforcement, fire, and first responders receive a FREE entrée with a valid ID
- May 3 – Official Ribbon Cutting at 11:30 a.m.
- May 4 – First 100 guests receive a FREE Swag Bag and a FREE Vicious Biscuit entrée each month for an entire year (limit one per family)
A Vicious Menu
Rising from Charleston, SC, Vicious Biscuit has amassed a devoted following of breakfast fanatics with its vast menu of irresistible biscuit inventions and unrivaled Southern hospitality. Its fierce flavors and imaginative combinations have garnered numerous accolades, with playfully dubbed favorites like The Vicious, The Fat Boy, Hen Solo and The Animal Farm, and shareable plates like The Sweet Puppies. These flavors coupled with Vicious Biscuit’s warm, attentive service highlight the brand’s multi-generational appeal in making brunch fun for guests of all ages.
Vicious Biscuit’s all-day mouth-watering menu spotlights its towering namesake: buttery, freshly baked biscuits sandwiching a bevy of indulgent twists on brunch traditions – from crispy fried chicken, candied bacon and maple sausage gravy to huevos rancheros and fried shrimp with Thai chili slaw. Guests can also pair brunch cocktails with Southern staples like shrimp and grits and jalapeno cheddar hush puppies, or lightly Vicious options like the keto bowl and oatmeal power bowl – all complemented by Vicious Biscuit’s beloved “Jam Bar” of custom fruit jams and house-made butters. Signature jams include apple pie, blueberry ghost pepper, peach, and strawberry and butters include regular, honey and sweet potato.
Guests will be served from 7 a.m. to 3 p.m. Monday through Friday, and on weekends from 8 a.m. to 3 p.m. The new Columbia location will seat up to 88 patrons inside and 36 outside. Visit www.viciousbiscuit.com for more information or follow Vicious Biscuit on Instagram @viciousbiscuits.
A Founder’s Homecoming Story
Vicious Biscuit’s Columbia location holds a special place in the brand’s growing portfolio. Columbia is where co-founder George McLaughlin opened his first franchise location of McAlister’s Deli in 1997, launching a career as a restaurateur and developer. In 2004, he then opened The Original Italian Pie, which once occupied the exact space that Vicious Biscuit is now located more than two decades later.
“It’s an immense privilege to serve the community whose support was so instrumental in my formative years,” McLaughlin says. “Coming back to Columbia is truly a full-circle moment for me on the path from franchisee to franchisor. I’m excited to return to these familiar roots, and for our local guests to feel equally at home at Vicious Biscuit.”
Baked up as a Charleston-born business in 2017, Vicious Biscuit’s immediate success propelled a rapid rise as the brand expanded from its Mount Pleasant flagship to six additional locations in South Carolina, North Carolina, and Florida. Coinciding with its corporate development, the brand also recently awarded 38 franchise units in Alabama, Florida, Indiana, Louisiana, Mississippi, Ohio, Tennessee, and Utah.
Visit www.viciousbiscuit.com for more information or follow Vicious Biscuit on Instagram @viciousbiscuits.
About Vicious Biscuit
Vicious Biscuit is a trailblazing fast-casual breakfast brand born in 2017 from the visionary minds of veteran restaurateur George McLaughlin and biscuit innovator Michael Greeley. Rooted in the heart of the South where biscuits are king, the brand serves irresistibly delicious, creatively handcrafted comfort meals with the fiercest commitment to fresh, quality ingredients and unparalleled Southern hospitality. Vicious Biscuit’s over-the-top, fork-and-knife favorites have garnered numerous accolades, such as Nation’s Restaurant News Breakout Brand 2024, and an appearance on The Cooking Channel’s “Food Paradise” aired in July 2021. From its flagship in Mount Pleasant, SC, Vicious Biscuit now owns and operates seven corporate locations across South Carolina, North Carolina, and Florida. The rapidly expanding brand will also count 38 franchise locations in Alabama, Florida, Indiana, Louisiana, Mississippi, Ohio, Tennessee, and Utah. Visit www.viciousbiscuit.com or follow Vicious Biscuit on Instagram @viciousbiscuits.