Want to open a First Watch franchise? Unfortunately, First Watch isn’t a franchise, but there are some alternative breakfast franchises you should consider instead – with Vicious Biscuit being our obvious choice.

Advantages to Opening a Breakfast Franchise

In the world of franchising, the breakfast segment has emerged as a lucrative and growing market. With the increasing demand for quick, yet wholesome breakfast options, investing in a breakfast franchise can be a smart business move. Here are some reasons why opening a breakfast franchise makes for a smart investment.

  • Growing market demand: People are increasingly seeking out quick-service restaurants (QSRs) that offer a balance of convenience and health. This shift in consumer behavior presents a golden opportunity for breakfast franchises.
  • Competitive advantage in the QSR industry: The QSR industry is highly competitive, but breakfast franchises have a unique advantage. Many fast-food chains are primarily focused on lunch and dinner options, leaving a gap in the market for breakfast-focused establishments. By specializing in breakfast, these franchises can attract a dedicated morning clientele, setting them apart from the competition.
  • Diversified revenue streams: While their primary focus is on the morning rush, many breakfast franchises also offer lunch and brunch options, catering services, and even packaged products for retail. This diversification allows for multiple income sources, making the business model more resilient.
  • Brand recognition and support: Investing in a franchise means partnering with an established brand. This comes with the advantage of brand recognition, which can be a significant factor in attracting customers. Furthermore, franchisors typically provide comprehensive support in terms of training, marketing, and operational guidance, reducing the risk and learning curve for new franchisees.
  • Lifestyle benefits: Owning a breakfast franchise can also offer lifestyle benefits. Since these businesses usually operate during the morning and early afternoon, franchisees can enjoy more predictable working hours compared to other foodservice models. This can lead to a better work-life balance, which is an attractive prospect for many entrepreneurs.

Why You Should Franchise with Vicious Biscuit

Breakfast chains are on the rise after the pandemic, and a First Watch franchise isn’t the only name making its way in the market.

Owning a breakfast franchise can also offer lifestyle benefits. Since these businesses usually operate during the morning and early afternoon, franchisees can enjoy more predictable working hours compared to other foodservice models. This can lead to a better work-life balance, which is an attractive prospect for many entrepreneurs.

A newer player in the breakfast and brunch franchise, Vicious Biscuit blends the quick convenience of fast-casual dining with the authentic warmth and hospitality usually found in classic full-service restaurants.

Emerging from the culinary epicenter of Charleston, South Carolina, Vicious Biscuit has carved a niche in breakfast and brunch excellence, striking a rebellious balance between fast-casual and full-service. Our menu, which showcases over-the-top biscuit creations like The Fat Boy, The Flame Thrower, and The Vicious, is complemented by Southern classics such as Beignets, Shrimp and Grits and our signature jams and house-made butters. The drink menu highlights freshly squeezed mimosas and craft cocktails for the ultimate vicious experience.

Having successfully disrupted the breakfast fast-casual occasion with its flagship restaurant in 2018, and the opening of five additional company-owned locations, Vicious Biscuit launched its franchising program in early 2023, partnering with emerging brand accelerator Pivotal Growth Partners (PGP) to lead franchise growth and development. Vicious Biscuit’s franchisee-first model provides exceptional training, ongoing support, and the backing of a much-loved and growing brand. To learn more about franchising opportunities with Vicious Biscuit, get started.