Americans love breakfast, and there are new breakfast food trends arising every year. The breakfast food scene is evolving in 2024 with an exciting mix of innovation and nostalgia, which presents a unique opportunity for potential franchise investors interested in the breakfast/brunch sector. Investing in a concept that understands the shifting consumer preference landscape in order to capitalize on the ever-changing breakfast and brunch trends will ensure your investment flourishes in the burgeoning breakfast sector.

Let’s explore the popular trends making their mark, those that are fading away, and the emerging movements set to dominate breakfast tables and, more importantly, what you can do to leverage these trends for business success.

Popular Breakfast Food Trends Sticking Around

  1. Savory options: Americans are choosing more savory breakfast options with protein and rich sauces often over sweet offerings.
  2. Global flavors: Breakfast is going global with an increasing appetite for international dishes. From Korean egg bread (gyeran-ppang) to Mexican chilaquiles, consumers are looking for authentic and diverse flavors to start their day, making this an area ripe for exploration. Vicious Biscuit’s Huevos Rancheros and The Sea Biscuit are two prime examples on our menu of how we meld breakfast with different international flavors.
  3. A hearty meal: As the saying goes, breakfast is the most important meal of the day! Big breakfasts are strong contenders on just about every cafe’s menu, and Vicious Biscuit stands out with our crave-worthy options, both savory and sweet.
  4. Breakfast bowls: Bowls are coming in strong as a breakfast food trend, and we offer a few delectable bowl options at Vicious Biscuit to cater to everyone’s taste. The bowl is being embraced for its convenience and the ability to combine a variety of nutritious ingredients in one dish. From smoothie bowls packed with fruits and seeds to savory grain bowls with eggs and vegetables, they offer a customizable and health-focused option for the first meal of the day.
  5. Biscuits on the rise: Biscuits are emerging as a significant trend, thanks to their versatility and comfort food appeal. They can be adapted to fit various dietary preferences, including gluten-free and vegan, and can be served in numerous ways, from traditional butter and jam to more elaborate breakfast sandwiches and biscuits topped with gourmet ingredients. And when they’re Vicious Biscuit biscuits? They’re awesome enough to spark a Breakfast Revolution.

Why Biscuits Are an Emerging Trend

Biscuit franchises like Vicious Biscuit are gaining traction for several reasons. First, we resonate with the comfort food trend, offering a sense of nostalgia and warmth. Our adaptability allows us to cater to a wide range of dietary needs and flavor preferences, making them a versatile option for franchises looking to attract a broad customer base. The rise of artisanal and gourmet versions is where we really shine, with scratch-made biscuit creations like the Fat Boy and Hen Solo.

Some of the ways franchises like Vicious Biscuit capitalize on these evolving trends include:

  • Menu innovation: Incorporate plant-based options, global flavors, and functional foods into your menu. Offering a range of choices that cater to health-conscious and adventurous eaters can set your franchise apart.
  • Focus on quality and sustainability: Source high-quality, local ingredients and adopt sustainable practices. This not only appeals to the growing consumer demand for ethical consumption but can also enhance the overall quality of your offerings.
  • Embrace versatility: Explore the potential of biscuits by offering a variety of options, from classic recipes to innovative creations that incorporate the latest food trends. This approach can attract a diverse clientele and keep them coming back to see what’s new.

Join the Biscuit Revolution with Vicious Biscuit

By staying ahead of these trends and adapting your business model to meet the evolving preferences of breakfast consumers — or working with a franchisor who understands the value of watching the market change and grow — you can position your franchise for success in 2024 and beyond. The breakfast market is rife with opportunity, and, with the right approach, you can tap into these trends to build a thriving, forward-thinking business.

To learn more about what makes Vicious Biscuit a disruptor in the fast-casual breakfast/brunch segment, contact us today.