Fast-Casual Breakfast Franchise Recognized for its Rapid Growth and Commitment to Hospitality 

CHARLESTON, S.C. (May 22, 2024)Vicious Biscuit, an award-winning fast-casual breakfast concept, is proud to announce its recognition as one of the Top 100 Movers and Shakers by Fast Casual. Appearing on the list for the first time, the emerging franchise is XX on the coveted ranking. The award was presented during a gala at the LondonHouse in Chicago, marking the 18th year of this prestigious event. 

The Fast Casual Top 100 Movers and Shakers list celebrates the top 75 brands and 25 executives that are setting benchmarks in the fast casual sector. The accolade recognizes those who are pushing the boundaries of growth and sales accomplishments, pioneering menu innovations, and effectively integrating technology to enhance the dining experience. 

“We are thrilled to be recognized by Fast Casual as a top mover and shaker in the industry,” said George McLaughlin, co-founder of Vicious Biscuit. “This recognition is a result of our team’s hard work and dedication to redefining the breakfast and brunch scene with innovative offerings and exceptional service.” 

Since opening its flagship restaurant in 2018, Vicious Biscuit has expanded rapidly. The brand recently celebrated the opening of its seventh company-owned location and launched a robust franchising program in early 2023, in partnership with Pivotal Growth Partners. With plans to expand to 75 locations within the next five years, Vicious Biscuit is on a clear path to becoming a national leader in the breakfast and brunch market. 

“Our focus has always been on delivering quality food and crafting an unforgettable dining experience that blends innovation with the comfort of our Southern roots,” added Amanda Kahalehoe, Chief Operating Officer at Vicious Biscuit. “This recognition as a Mover and Shaker in our inaugural year of franchising reaffirms our dedication to excellence in every biscuit and every community we serve. We owe this milestone to our exceptional team and loyal guests.” 

Rising from Charleston, SC, Vicious Biscuit a devoted following of breakfast fanatics with its vast menu of irresistible biscuit inventions and unrivaled Southern hospitality. Its menu is filled with fierce flavors and imaginative combinations like The Vicious, The Fat Boy, Hen Solo and The Animal Farm, and shareable plates like The Sweet Puppies.  

Guests can also pair brunch cocktails with Southern staples like shrimp and grits and jalapeno cheddar hush puppies, or lightly Vicious options like the keto bowl and oatmeal power bowl – all complemented by Vicious Biscuit’s beloved “Jam Bar” of custom fruit jams and house-made butters. Signature jams include apple pie, blueberry ghost pepper, peach habanero, and strawberry paired with house made butters including honey, maple bourbon, and sweet potato. 

As Vicious Biscuit continues to grow, bringing its unique blend of bold flavors and Southern hospitality to more communities across the United States, the brand seeks both single- and multi-unit operators to join the ranks of its breakfast revolutionaries. For more information on franchise opportunities, visit 

About Vicious Biscuit

Born from the visionary minds of veteran restaurateur George McLaughlin and biscuit innovator Michael Greeley in 2018, this trailblazing fast-casual franchise breakfast brand and biscuits are anything but ordinary. Vicious Biscuit serves up a menu that’s as unapologetically bold as it is delicious. Our locations, rooted in Southern tradition, offer a warm welcome and embody our commitment to unparalleled hospitality. Our award-winning biscuits have garnered numerous “Best Biscuit” accolades, and our fierce flavor combinations are featured on The Cooking Channel’s “Food Paradise.” To learn more about the Vicious Biscuit franchising opportunity, visit 

About Pivotal Growth Partners

With a combined 50+ years of experience, Pivotal Growth Partners (PGP) has led emerging brands to position themselves for accelerated growth, maximizing brand and shareholder value. As a full-service growth and development consultant firm, PGP’s team of experts builds on a brand’s strengths through the development of systems, processes, people, and culture to collectively drive sustainable growth within the organization. In 2022, PGP was recognized in Inc. magazine’s Inaugural 2022 Power Partner Awards, honoring B2B organizations across the globe with a proven track record for supporting entrepreneurs and helping startups grow. For more information, visit